Inputs into global market strategies and creates regional go-to-market strategies：

Partners with and inputs regional information into global strategies with product management
Assess market dynamics, understand market complexity including customer / competition / government / regulatory / fund / payer / supplier / partner requirements and trends, to develop regional strategies and provides feedback to global product/segment managers in responsible domain(s)
Maintain regular monitoring of market trend (customer penetration, price, competition, etc.) by working together with Intelligence and Insight team
Consolidate in depth market analysis and insight regarding customer/market needs to provide guidance on messaging, positioning and identifying target customers

Product and Technical expertise：

Provide regional product and market expertise for sales team, Sales Channel Partners (SCPs) and OEM/IVD partners
Assess regional training needs and create or deliver sales enablement and training to sales/SCPs and OEM/IVD partners
Compile competitive intelligence feedback information to global and field teams

Develops regional growth plan, initiative and campaign plans：

Provide information to the revenue planning, and quarterly business reviews.
Develop and delivers customer facing assets at Illumina campaigns
Plan go-to-market campaigns. Coordinate with global and regional marketing programs to develop and execute online and offline campaigns within the budget to achieve higher Return On Marketing Investment (ROMI) and brand preference in responsible segment

Assist with identification and mgmt. of regional KOLs and reference sites. Coordinate local collaborations and studies to increase clinical utility, working together with internal teams, such as Business Development, Market Development, Market Access, Regulatory Affairs, and Government Affairs.

All above-listed tasks and responsibilities are deemed as essential function to this position however, business conditions may require reasonable accommodations for additional task and responsibilities.

Illumina是一家領(lǐng)先的生命科學工具和綜合系統(tǒng)開發(fā)、制造和營銷商，其產(chǎn)品主要用于大規(guī)模分析遺傳變異及其功能。這些系統(tǒng)讓在幾年前還不敢想象的研究得以順利開展，使我們更加靠近實現(xiàn)個性化醫(yī)療的目標。隨著技術(shù)的飛速進步，提供創(chuàng)新、靈活、可擴展的解決方案和業(yè)內(nèi)領(lǐng)先的支持服務(wù)配套至關(guān)重要。
我們致力于通過強調(diào)互動協(xié)作、快速交付解決方案、滿足客戶需求來面對這項挑戰(zhàn)。
我們的客戶廣泛分布于全球，涵蓋了學術(shù)組織、政府部門、制藥廠商、生物技術(shù)公司和其他領(lǐng)先的機構(gòu)。